“Once upon a time” The magic of storytelling
Stories are scientifically proven to get a person’s attention, because they stimulate brain activity.
Here are 3 steps for a successful storytelling:
- Think of how you start, where you are now and what you want to accomplish. Remember to be honest!
- Continue with your brand statement. Be creative, present it with fun and try to provoke some empathy. Most of all … Be authentic!
- Now you can write your story starting from that statement. Focus on your purpose to drive your story. This is how the audience will be part of your brand. Remember to share your heart!