Failure: The key to success

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Failure: The key to success

Most new entrepreneurs are afraid of failure. They have grown up with the fear of societies’ taboos such as “What will people say if I fail?” “How will investors trust me because I failed?” “What my clients will think of me as a failed partner?”. But these taboos are just a myth of old school cultural mindset.

In nowadays investors think of failures as a key to success. “…managing insolvency and failure is also a mean to strengthen competitiveness and growth, making it possible to stimulate the market in reshuffling skills and resources into new activities” (“Entrepreneurship and failure: two sides of the same coin?” Johan Eklund & Nadine Levratto & Giovanni B. Ramello, 2018)

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” Samuel Beckett’s words in Worstward Ho, published in 1983.

Think of failure as a lesson to be better the next time. Usually entrepreneurs fail in sections of financial management, lack of knowledge about consumers’ true needs and how to implement successful sales.


Do you want to know how? Book your appointment now or send us an email at contactus@artfashion.gr.

Maria Zeimpeoglou



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